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How to Attract Over 50K Subscribers in 6 Months
At least a couple of times every week for the last six months I have been asked pretty much the same question everywhere I go. Whether I’m at a conference or event, networking, or doing an interview...
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‘Will It Blend?’ Company Embarks on New Influencer Marketing Program
Anyone who has watched a “Will It Blend?” video knows the answer to that question is, “Of course.” iPhone? Yes. iPad? Yep. Golf balls? You betcha. Created by Blendtec’s Founder Tom Dickson to...
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Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their...
It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us. David Beebe in an interview for Contently Influencer marketing is...
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How to Deliver Quantifiable Content Marketing Success With a Small Team
Our goal is not necessarily to keep users engaged within our website, but instead to try to move them from the web to email or phone because that’s where the sale is going to happen. Vishal Khanna,...
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Ingenious Storytelling Gets Great Response From Science Nerds
In an age of such tremendous transparency with Glassdoor, Facebook, and other networks, you’ve come to a point where you are telling your story 24 hours a day. There’s a big dialogue going on. So you...
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Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro
We’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch. — Paul Crandell at Ad Age’s 2014 CMO Strategy Summit Imagine if your audience enthusiastically took...
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IKEA Executes B2C Video Storytelling with Style
I don’t think [innovation] requires someone who is just digitally savvy; it involves someone who’s a game-changer. You have to have conviction. You can’t let fear be the thing that stops you from...
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Content Marketing Projects That Are Taking the World by Storm
In content marketing, success isn’t always easy to define. But one of the surest signs your program is on the right track is when your fellow content marketers recognize it as worthy of their...
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3 (Easy) Ways to Truly Surprise Your Audience
Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for...
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Future Watch: Expert Talks Social Media Ideas for 2016
Social media expert Ian Cleary explains some fundamentals social media marketers still can’t seem to master, as well as next-horizon ideas to apply in 2016. CCO: What do marketers struggle with most...
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5 Must-Have Tools for the Brainy Social Media Manager
With so many social media tools available, you have to decide which are worth paying for and which ones you can use minimally, for free. I share some of the lesser-known tools I’ve grown to love for...
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Onward & Upward: Go Behind the Scenes of Priceline’s Social Media
Karianne Stinson heads social media for Priceline. Her role – part strategist, part crisis manager, and part travel ambassador – requires a clear vision plus a huge dose of patience. Stinson opens up...
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This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I debate the accuracy of new research that says content marketing...
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This Week in Content Marketing: Advertising and Content Marketing Are Different?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I ponder the views of a famous British ad man who...
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Celebrity Shares How Brands Can Benefit in the Snapchat Scene
Snapchat burst on the scene in 2012, but in those early days brands mostly stayed clear – in part because it became classified as the “sexting app,” and in part because it wasn’t immediately evident...
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A Step-by-Step Guide to Get More Eyes on Your Research
When I was a local TV news producer, I – systematically and with relish – pretty much deleted every single PR-pitch email that I ever received. Why? For one, I was pretty young and arrogant, believing...
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3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan
Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will publish or share your great content, well, that’s like stepping up...
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3 Steps to Identify Influencers in Your Industry
For brands, it’s no longer whether or not you’re marketing online. It’s now a discussion about how you can earn someone’s attention and convince them to share your content. A great way to amplify your...
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The New Marketer’s Guide to Perfecting Your Content Promotion Process
You’ve created your first piece of content, and it’s pretty awesome. You’ve built yourself an outreach list with sites and sent the contacts a friendly email. Then you sit back. Wait. And … Nothing....
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Struggling With Social? Call in Your Influencers
Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. What’s a great match look like? Consider Tyson...
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5 Ways to Get Noticed by Influencers on Twitter
Do you use Twitter for business? Interested in ways to get more exposure, influence, and credibility? Getting noticed and building relationships with influencers on Twitter will help you increase your...
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The Biggest Content Marketing Trends in 2017
I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with...
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How One Organization Engages Over 3 Million on Global Stage
Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it...
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An 8-Step Process to Use Influencers to Elevate Your Brand
Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of...
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Five Content Marketing Trends to Watch in 2017
In what usually is a rather uneventful month for news, December proved us all wrong in 2016. A number of newsworthy activities related to the content marketing industry appeared on the radar this...
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How to Use Earned Media to Boost Your SEO
If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness...
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How to Use Content to Get Your Audience to Trust You
Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the...
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The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
The practice of influencer marketing isn’t new. In fact, some may argue it’s one of the most long-standing marketing techniques around. But building a high-quality influencer program in the digital era...
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Building 4 Key Relationships Every Content Marketing Strategy Needs
Where are you right now? I’m not referring to where you’re physically located, but rather what point you’re at in your life. Maybe you’re a successful executive at a Fortune 500 company. Or maybe...
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Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach
When promoting content, a good influencer outreach campaign can be the difference between hundreds of views and thousands. It can mean real press coverage, new audiences, and even revenue growth. The...
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4 Tactics for Managing Your Army of Influencers
You’ve decided you need an influencer marketing program and have even sold it internally, securing budgets and identifying a team to assist. Everyone’s excited and engaged, and you’re ready to hit the...
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6 Tips for Influencer Marketing from an Influencer
Every day I log onto my computer, check email, and head to my social networks. I think about my list of to-dos: I need to write content, create videos, do a podcast, connect with my group of 750...
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5 Steps to Get Followers to Amplify Your Best Content Marketing
In the modern age of internet marketing, a great article, infographic, or video sends ripples through an online community, and the best advertisers know how to turn those waves into a perfect storm....
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Essential Templates to Help with Content Marketing, Social Media, and...
Whenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is always clear: You LOVE templates. We published template roundups in...
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125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you’re not making friends, you’re doing it wrong #contentmarketing #CMWorld Andy Crestodina @crestodina This sentiment from Andy Crestodina aptly describes our feelings about our #CMWorld Twitter...
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How to Use Seed Content to Build Relationships with Influencers
How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could turn your...
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Transparency Reveals Great Content Opportunity
On Sept. 25, 2013, Alex Turnbull of Groove published the following paragraph in the first article of the Journey to $500,000 A Month blog: What we’re going after with this blog is a different...
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A Proven Process to Curate and Publish a Roundup of Industry Influencers
Have you tried putting together a list of top industry influencers? Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of...
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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily...
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How Tom’s of Maine Found Success in Micro-Influencer Marketing
Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a...
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